The successful launch and opening of any hotel is critical both to its early maturity and long term success. The pre and immediate post launch period is highly stressful for both the developer and the management team and should only be managed by an experienced team who can:-

• Quickly implement the quality brand standards along with the appropriate operational standards
• Recruit and train the right staff quickly
• Develop a positive ‘can do’ culture within the organization
• Market the hotel to the chosen market segments without the usual industry ‘waste’ on promotions and PR
• Penetrate the key market segments quickly and efficiently to maximize the revenue during the critical early months of trading
• Ensure customer care is excellent to encourage repeat business and avoid dissatisfaction during the guest trial period
• Deal with the inevitable snagging issues during the early period of operation