Revenue Generation
The maximization of revenue from all market segments requires a well developed sales and marketing infrastructure. Brands do not as many might expect, deliver all of the business. Without additional marketing expenditure and a well developed sales planning and implementation process the hotel is likely to fail. Over 50% of the revenue generated for any Global hotel brand hotel comes from out with the ‘System’ and therefore needs to be actively pursued. BDL has an infrastructure of sales and marketing specialists covering such segments as electronic and internet marketing, group or wholesale tour operator sales, aircrew sales, leisure marketing and conference sales. These specialists work with both the brand system channels, but also have a developed network of other channels and contacts which can be tapped directly for business.

Revenue management skills are vital to any modern hotel operation. The formulation of revenue strategies, the maintenance and balance of the electronic, internet and central reservations systems, optimization of the rates and inventory is required on all channels to satisfy the needs of the business.

Profitable Operations
As well as the obvious tracking of a hotel’s profit against it’s budget and forecast, a hotel requires to be benchmarked against similar hotels within the group or chain. BDL carries out an extensive monthly benchmarking exercise to ensure all revenues and costs are in line with the best managed hotels.