Driving Profit

Every mature BDL hotel is a market leader and delivers greater than fair share of the market.

Maximising revenue requires a well-developed sales, marketing and distribution infrastructure. Brands do not as one might expect, deliver all of the business a successful hotel requires. Hotels also require additional local sales and marketing support and a well-developed planning and implementation process.

BDL has a National Sales and Marketing team covering every hotel segment. GDS and online marketing, group and wholesale tour operator sales, aircrew sales, leisure marketing, agency sales and conference sales are all covered. This skill set combined with a wealth of knowledge and experience, provides the entire portfolio with the support needed to maximize the opportunities in revenue generation.

Revenue management skills are vital to the success of any modern hotel operation. The formulation of revenue strategy, maintenance and balance of electronic, internet and central reservations systems and optimisation of rates and inventory is required to satisfy the needs of the business. BDL has the best people and the latest tools available in the industry to help maximise revenue.

Alongside the monitoring of a hotel’s performance against budget and forecast done through regular business and sales reviews, BDL carry out extensive monthly benchmarking exercises. This ensures all hotels within the portfolio are performing in line with the best managed hotels and are maximising profit.

Financial Management

Annually BDL will prepare the hotels budget and capital investment plan in consultation with the owner. This would be supported by a detailed Business Plan and Sales and Marketing plan using BDL’s tried and tested process with KPI and system software.

Monthly P&L updates are prepared as well as weekly flash revenue reports.

Our suite of financial management information can be tailored as required.

Restaurant Management

BDL has developed several critically acclaimed restaurants, including the Docklands Bar and Grill in London and SQ Bar and Grill in Belfast which exemplify our talents and understanding of this important aspect of operations and marketing.

BDL has also successfully developed its own food and beverage brands tailored to meet the needs of the hotel and local marketplace.

Health Club Management

We tailor our leisure club brand and offering to each hotel and local market place.  The Quad Club Health and Fitness was launched successfully in association with four times Olympic Gold Medal Oarsman, Matthew Pinsent CBE.