Delivering Global Brands

The 1st and only hotel franchise company in EMEA to be approved by IHG to manage an InterContinental Hotel

Signed master franchise agreement with Wyndham to develop Ramada Encore in UK in 2007

BDL has a track record of delivering global brands, including those of Intercontinental Hotels Group, Wyndham Hotels Group and Best Western. Choosing the right brand for the location, negotiating the licence agreement, interpreting the brand standards and maximizing the ‘System’ resources is where the BDL team has great expertise.

Key BDL Board Members and Executive are members of owners committees with both IHG and Wyndham.

Brands we have worked with:

Crowne Plaza – Crowne Plaza is an upscale brand in major urban centres, gateway cities and resort destinations offering business travellers high levels of comfort, service and amenities.

Crowne Plaza Hotels & Resorts is a dynamic hotel brand currently located in nearly 50 countries around the world.

Truly international, Crowne Plaza offers premium accommodation, designed for the discerning business and leisure traveller who appreciates simplified elegance combined with the practicality of the latest features, as well as value for money.

Holiday Inn - Holiday Inn offers today’s business and leisure travellers dependability, friendly service and modern attractive facilities at excellent value.

Since 1952 Holiday Inn Hotels and Resorts have provided the services business travellers need, while also offering leisure travellers a comfortable, casual atmosphere where they can relax and enjoy amenities such as restaurants, room service, swimming pools, fitness centres and comfortable lounges.

Holiday Inn Express - A fresh, clean, uncomplicated hotel choice offering comfort, convenience and good value.

Holiday Inn Express is one of the fastest growing hotel brands in its segment. Holiday Inn Express offers competitive rates for both business and leisure travellers.

All hotels are limited service and feature complimentary hot breakfast, a clean fresh room and Priority Club Reward benefits.

Staybridge - Staybridge Suites is an extended stay product. Guests enjoy the best of home and hotel. From the welcoming fireplace in the Great Room, to the residential feel of the spacious suites - guests are encouraged to feel comfortable and at home. The hotel offers various suite types, all with spacious living areas and fully equipped kitchens.

In general, extended stay guests have a longer average length of stay, a tendency that helps displace transient occupancy fluctuations and build loyalty. Staybridge Suites continues to satisfy a pent-up demand for upscale extended stay hotels.

Ramada Encore - Ramada Encore is an exciting mid-market hotel brand.

Ramada Encore is a new generation of quality mid-market hotels between 80 and 150 rooms serving both the business and leisure markets. They are ideally located In major commercial centres and adjacent to transport hubs where there is proven high demand, hotels of 200 guest rooms and over will be considered.

Ramada – Located in both city and suburbs, Ramada hotels offer room service, bell service, restaurant, cocktail lounges (at most locations) and full-service meeting and banquet facilities.

Ramada properties appeal to a wide variety of travellers. From family vacations to business trips to weddings, consumers rely on Ramada for quality and comfort.

Ramada Plaza - Located at the world’s top business and leisure destinations, Ramada Plaza features restaurants, lounges, room service, fitness centers, concierge service, meeting and banquet facilities.

Ramada Worldwide is Wyndham Hotel Group’s mid-scale, full-service brand, with over 850
hotels in 49 countries worldwide.

Best Western – Best Western provides guests with great value and service. Convenient amenities and warm, comfortable surroundings ensure an effortless stay and reliable hotel experience.

Best Western are the world’s largest hotel chain with 4,000 hotels in over 70 countries, 2,000 of which are in north America.  In the UK, BW is managed by BW GB, with over 280 properties of 2 – 4 star standard.